Where is the future of expanding the training company?

拓展培训从1995年引入到国内,到现在已经23年了。20多年的漫长发展中，能够上市的大公司可谓是凤毛麟角。拓展培训行业为什么不能像其他行业一样产出多个产业巨头？这里面的原因究竟是什么？我认为原因有以下几点：

Outward bound training has been introduced to China since 1995, and it has been 23 years now. Over the past 20 years, the large companies that can be listed are few and far between. Why can't the training industry produce multiple industrial giants like other industries? What is the reason in this? I think the reasons are as follows:

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❶市场环境竞争激烈。

The market environment is fiercely competitive.

和拓展培训产生竞争的行业有企业内训、旅游拓展、军训、心理训练、课外教育等等。旅游是一个传统的行业，但现在处于红海阶段。由于门槛低、利润低，传统的旅游行业竞争异常激烈。为了生存和发展，一些旅游公司推出特色旅游项目，其中一些旅游公司通过穿插旅游项目来增加亮点。前段时间，人民日报旗下人民网旅游频道依托百代旅行与我们狼牙特训营就旅游拓展项目达成了一些共识，喜欢旅行的朋友们可以期待旅游拓展课程的推出。

The industries that compete with outward bound include enterprise training, tourism expansion, military training, psychological training, extracurricular education and so on. Tourism is a traditional industry, but now it is in the Red Sea stage. Because of the low threshold and low profit, the traditional tourism industry is facing fierce competition. In order to survive and develop, some travel companies have launched distinctive tourism projects, some of which increase their attractions by interplanting tourism projects. In the previous period, the people's Daily's people's network tourism channel has reached some consensus on the tourism development project by relying on the hundred generations of travel and our wolf tooth special training camp, and the friends who like to travel can expect the launch of the tourism development course.

❷内部创新不足，一味的迁就客户。

The internal innovation is insufficient and the customer is moved blindly.

有些客户不了解拓展，一些拓展培训机构和体验式培训师不跟客户介绍拓展培训的意义。而是一味地按照客户的意愿简单的累加项目、降低了任务难度、不能严格操作，把拓展培训做成了游戏。把客户哄高兴了，却达不到培训效果。长此以往会让拓展师丢掉了尊严，培训失去了意义。还会得到客户认可吗？“闻道有先后，术业有专攻”只有踏踏实实把项目做创新、把课程做精品、把流程做精细才是一个良好的内部创新机制。针对不同客户需求，用专业的角度分析客户、调查需求，做出相匹配的方案并严密趋实施、总结回馈才是一个完整的闭环。

Some customers do not understand the expansion, some training institutions and experiential trainers do not introduce the meaning of Outward Bound training to their customers. Instead, we simply accumulate projects according to the wishes of customers, reduce the difficulty of tasks, and do not operate rigorously. The customer is happy but fails to achieve the training effect. In the long run, the trainer will lose dignity and training will lose its meaning. Will it be approved by the customer? It is a good internal innovation mechanism that the project will be innovating, the course is fine, and the process is fine. According to the needs of different customers, it is a complete closed loop to analyze the customer and the investigation requirements with a professional perspective, to make a matching scheme and to implement and summarize the feedback closely.

❸行业门槛较低，互相借鉴模仿。

The industry has a lower threshold and imitate each other.

拓展培训行业本身是一个很高端的培训行业，相比于一般的授课培训有着参与互动程度强、发现学员问题多、解决学员问题快等优势。从小型拓展项目到沙漠掘金等大型体验式培训课程有着一套完整的课程体系。而一些小型拓展项目由于收费低也受到一些公司的亲睐，导致一些小型拓展项目互相借鉴和模仿。

The development of the training industry itself is a very high-end training industry, compared to the general teaching training has a strong participation in interaction, more students to find problems, and to solve the students' problems quickly. There is a complete curriculum system for large-scale experiential training courses ranging from small expansion projects to desert nuggets. Some small expansion projects are attracted by some companies because of low fees, which lead to some small expansion projects to learn from each other and imitate.

❹地缘优势集中，开拓市场困难。

The geographical advantages are concentrated and the market is difficult to open up.

由于多数客户选择就近培训，使一些二三线城市出现了很多拓展培训小公司。导致一些在一线城市做培训的大公司难以向二三线城市推进。“地域性垄断局面”一时难以打破。

Because most customers choose to train nearby, there are many small training companies in two or three tier cities. Some big companies in the first tier cities are unable to push forward to the two or three tier cities. It is difficult to break the "regional monopoly situation" for a moment.

❺课程个性化，难以实现“工具化”。

It is difficult to achieve "instrumentalization" in individualized courses.

如果把有问题的企业比作病人，那么培训课程就是治病的药方。多数培训机构往往是头痛医头、脚痛医脚，难以量产治疗疼痛的特效药。没有对所有企业普遍存在的共性问题做深入的剖析和分类，而是对服务的企业做一些问题剖析。每做一个方案用时很长，效率很低。难以做到在解决一些常见的大问题的时候迅速拿出方案，就像拿工具一样快？

If a problematic enterprise is compared to a patient, training courses are the prescriptions for curing diseases. Most training institutions are often headache doctors, feet pain feet, it is difficult to mass production pain treatment of specific drugs. There is no in-depth analysis and classification of the common problems existing in all enterprises, but rather some analysis of the service enterprises. Each plan is used for a long time, and the efficiency is very low. It is difficult to plan quickly when solving some common big problems, just like taking tools as fast as possible.

近年来，随着社会的不断发展，拓展培训行业的未来也出现了一下新的态势。随着上海行动者在新三板成功上市，中国的拓展培训机构都在开展着新的布局。那么拓展培训公司的未来在哪里?我认为未来应当把握以下几点：

In recent years, with the continuous development of society, there is a new trend in the future of training industry. With the successful listing of Shanghai players in the new three boards, China's outward bound institutions are developing new layout. So where is the future of training companies? I think we should grasp the following points in the future.

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一是打造优秀产品。

One is to create excellent products.

现在市场上打“价格战”的拓展公司数不胜数，最终是没有赢家。因为，拓展公司赚不到钱，客户也难以受到良好的培训。这就是“搬起石头砸自己的脚”。痛定思痛之下，将来会有更多客户选择精品的服务和课程。

Now there are too many companies to expand the price war in the market. In the end, there are no winners. Because the expansion company can not earn money, customers are also difficult to receive good training. This is "lifting a stone and smashing his own feet". In the future, more customers will choose excellent services and courses.

二是注重行业规范。

The two is to pay attention to the industry standard.

严格地说这个行业目前还不够规范，行业自我规范还远远不够。对于培训师的考试和培训还不够严格，人力资源社会保障部颁发的体验式培训师是一项资质认证，只能说明培训师是合格的。是不是优秀的培训师还是要看资历，比如培训过那些企业、获得过那些荣誉等等。当前严重缺乏一种资历认证机制，来给培训师能力评级。混乱的市场必定会引起国家相关部门的注意，行业也会越来越规范。

Strictly speaking, the industry is still not standard enough, and industry self-regulation is far from enough. The examination and training of the trainers are not strict enough. The experiential trainer issued by the Ministry of human resources and social security is a qualification certification that only shows that the trainer is qualified. Is a good trainer still looking at qualifications, such as training those enterprises, getting those honors and so on. At present, there is a serious lack of qualification certification mechanism to train trainers' ability rating. The chaotic market will certainly attract the attention of the relevant departments of the state, and the industry will become more and more standardized.

三是合作渠道多样。

The three is the diversity of channels of cooperation.

与旅游公司合作、与基地合作、与度假村合作、与资本市场合作等等多种合作方式加快了资源整合的步伐，形成了多重的利益空间。如何在合作中取得优势地位，将是未来面临的难题和考验。

Cooperation with tourism companies, cooperation with bases, cooperation with resorts, cooperation with the capital market, and so on, has accelerated the pace of resource integration, and has formed a multiple interest space. How to gain the dominant position in cooperation will be a difficult problem and a test for the future.

四是品牌优势意义深远。

Four is the brand advantage of far-reaching significance.

当混乱的市场，没有特色的项目让客户失去兴趣之后，一些客户就逐渐注重品质的提升。对一些口碑好、资质好的公司更加信任和支持。一些没有品牌影响力的公司将被淘汰，一些有着良好品牌的公司迅速崛起。

When the chaotic market and the lack of special items have left customers with no interest, some customers are paying more attention to improving their quality. For some good reputation, good qualifications of the company more trust and support. Some companies with no brand influence will be eliminated, and some companies with good brands will rise rapidly.